As an attorney who helps clients avoid problems more often than solving them, I look broadly to what am I competing with regarding the opportunity cost of the client spending money on me to help them rather than something else. While I’m not directly competing for legal services with these other ways clients spend money, the latent legal market has limited funds. That’s a huge part of why I start my pricing at only $19.99/month.
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As an attorney who helps clients avoid problems more often than solving them, I look broadly to what am I competing with regarding the opportunity cost of the client spending money on me to help them rather than something else. While I’m not directly competing for legal services with these other ways clients spend money, the latent legal market has limited funds. That’s a huge part of why I start my pricing at only $19.99/month.